Leading thoughtful artificial intelligence adoption while strengthening the proven foundations of insurance distribution.
I’ve been in the technology industry long enough to see plenty of trends come and go. But in 2025, I’m seeing something different happening with AI—something that’s moving beyond how our industry operates to real impact.
Last year, the conversation was all about AI’s potential. This year, we’re seeing it in action. Carriers and distributors are no longer asking, ‘How do we add AI?’ but instead, ‘How do we make the insurance process work better for everyone?’
Let me share what I mean.
From Months to Minutes: AI’s Biggest Breakthrough
Remember when processing an insurance application and issuing a policy took multiple systems. Months of waiting. Endless follow-ups. Today, AI is shifting that paradigm. Carriers can spot potential issues before they happen, so processing applications that used to take months now are completed in minutes.
But speed isn’t the breakthrough. Prevention is.
It’s about eliminating friction in the process through pattern recognition. Carriers now spot underwriting challenges before submission. They identify support needs before launch. They prevent bottlenecks before delays happen. That’s not just efficiency—that’s transformation.
Practical AI: The Tools That Drive Real Results
The AI tools that truly matter in 2025 aren’t the flashy ones—they’re the practical ones. The ones that…
- Eliminate common delays by identifying which application fields cause the most processing issues.
- Predict product performance by analyzing submission trends and adjusting resources accordingly.
- Simplify advisor workflows so they can spend less time on admin and more time serving clients.
But here’s the challenge: I see some carriers rushing to implement every new AI tool they can find, while others are hesitating on the sidelines. Neither approach is wrong or right. The carriers who will see the best results are the ones that focus on solving specific problems with AI−where it drives the biggest impact, while maintaining security, and working with good data.
What’s Next?
As we move forward, these technological advances will continue to transform how the industry operates. But let’s be clear: The real innovation isn’t AI itself−it’s how we use it.
The future of insurance will be defined by…
- Predictive insights that prevent issues before they happen.
- Cloud computing that accelerates product development and deployment.
- AI-driven automation that reduces costs and improves quality assurance.
The companies that integrate AI strategically−rather than adopting it for the sake of following the herd−will be the ones leading the industry forward.
The Human Side of AI
I’ve never been more optimistic about our industry’s future. Not because of AI itself, but because we’re finally leveraging sophisticated technology to help humans—build relationships, make complex decisions, and provide better service to clients.
I look forward to working with our clients and partners to achieve greater success and advance the industry.
by Kevin Pohmer, President, Hexure
