Ameritas selects Insurance Technologies’ FireLight® for electronic application and business fulfillment solution

March 19, 2013
Colorado Springs, CO

Ameritas® selects Insurance Technologies’ FireLight® as its electronic application and business fulfillment solution for its life and disability income products, known to Ameritas financial professionals as eApply.

COLORADO SPRINGS, CO, March 19, 2013 – Insurance Technologies, LLC, a provider of sales and regulatory automation solutions for the insurance and financial services industries, announced today that Ameritas Life Insurance Corp. (Ameritas), a national insurance and financial services company, has selected FireLight® for its e-application business fulfillment solution to facilitate business transactions for its life and disability income insurance products. As part of the Ameritas Producer Workbench portal, FireLight is offered under the name eApply and provides agents with a platform to process online applications more quickly and efficiently.

FireLight eliminates the need to print applications prior to client meetings by providing Ameritas financial professionals a mobile electronic application process to quickly enter and submit application information online. With multiple built-in signature capture options, including tablet-based e-signature capabilities, agents can achieve new efficiencies and accelerate the process of closing business. FireLight increases the number of “in good order” application submissions and improves the turnaround time of issuance by guiding the agents to complete all necessary state requirements, fields and forms related to the product sale. By implementing FireLight, Ameritas provides its financial professionals a user-friendly and familiar e-application process, making doing business with Ameritas quick and easy.

“At Insurance Technologies, we strive to build strong connections with each client who chooses to work with us, and we are honored and excited to embark upon this new relationship with Ameritas,” said Jim Ferrell, Vice President, FireLight Product Management, Insurance Technologies. “The implementation of FireLight allows financial professionals associated with Ameritas to expedite their business fulfillment processes and complete applications electronically and in good order while providing the added flexibility of mobile support.”

Cheryl Heilman, Senior Vice President – Individual Operations, Ameritas Life Insurance Corp., noted, “The support and expertise provided by Insurance Technologies throughout the implementation and launch of this exciting tool enabled us to meet our target dates while maintaining quality controls critical to our business. They have been reliable and dependable and continue to provide guidance and suggestions to increase the adoption rate.”

About Insurance Technologies (
Based in Colorado, Insurance Technologies provides innovative sales and regulatory automation solutions to the insurance and financial services industries, supplying carriers and distribution partners, accurate sales tools allowing them more time to develop new sales opportunities. Our product suite manages the sales process across distribution channels thus providing Straight-Through Processing (STP) resulting in more in good order applications. ForeSight is a mobile point-of-sale platform that illustrates all business lines across diverse distribution channels. FireLight® is a low cost, flexible and easy to deploy device-agnostic e-application business fulfillment platform that automates any existing sales process across all lines of business.

About Ameritas (
Ameritas – Ameritas Life Insurance Corp., Ameritas Life Insurance Corp. of New York, Acacia Life Insurance Company, The Union Central Life Insurance Company and affiliated companies – offers a wide range of insurance and financial products and services to individuals, families and businesses. These products and services include life insurance; annuities; individual disability income insurance; group dental, vision and hearing insurance; retirement plans; investments; mutual funds; asset management; and public finance. For more information, visit

Securities offered through Ameritas Investment Corp., member FINRA/SIPC. Ameritas is a marketing name for the subsidiaries of Ameritas Mutual Holding Company. Ameritas and the bison design are registered service marks of the Ameritas Life Insurance Corp.

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