DALLAS−February 10, 2025–Hexure, a leading provider of sales and regulatory automation solutions for the life and annuity industry, announced Axonic Insurance Services (“AIS”) has implemented FireLight e-application to launch its new annuity product and expand its reach in the insurance market. As a result, AIS’s partners will have quick access to submit annuity applications, supporting the distribution of its Waypoint Multi-Year Guaranteed Annuity (MYGA).
Michael Gordon, Chief Executive Officer of Axonic Insurance Services, quoted, “FireLight is a leader in the electronic processing of annuities and is a critical provider for many of our most important distribution partners. We are excited to have our first product up on the platform, and we look forward to introducing many more in the months and years to come.”
AIS, a new entrant in the U.S. individual insurance market, chose FireLight to deliver a digital and accessible annuity sales process to its distribution partners, to effectively deliver annuity products to U.S.-based consumers. With FireLight’s established distribution network and large financial professional base already familiar with the platform, AIS saw an opportunity to accelerate market entry while offering a fast, intuitive e-application experience. Additionally, FireLight’s multi-line of business flexibility and platform scalability supports AIS’s long-term growth as it expands its product portfolio.
“At Hexure, we’re dedicated to equipping companies like AIS with the advanced digital sales tools they need to succeed in the competitive insurance industry. We’re proud to support AIS as they enter the market by providing the technology required to drive their sales goals and fuel business growth,” said Kevin Pohmer, President, Hexure. “FireLight’s capabilities streamline data capture, signature collection, and in-good-order application submissions, enabling financial professionals to quickly and efficiently integrate AIS’s products into clients’ financial plans. We look forward to being part of their journey and supporting their continued success.”
Contact the Axonic Insurance Services Sales Desk to learn more about the Waypoint MYGA. AIS is actively working to expand its product offerings on FireLight.
About Axonic Insurance Services
Axonic Insurance Services designs, distributes, and services annuity and investment plans for consumers worldwide. Our team is dedicated to offering products and systems to a global audience and corporate solutions encompassing reinsurance and insurance technology. For more information visit https://www.axonicinsuranceservices.com/.
About Hexure
Founded in 1995, Hexure provides digital sales solutions to the insurance, financial services and wealth management industries across various lines of life insurance, annuities, retirement, and wealth management products. Carriers and distributors use its solutions to build customer-centric sales experiences, accelerate submissions, reduce paper processes, meet regulatory requirements, and improve in-good-order sales.
