Breaking down barriers to unified insurance distribution through integrated platforms that transform advisor-client relationships and streamline multi-product sales.
I’ve been having fascinating conversations with distributors lately, and one theme keeps emerging—the evolution to multi-product distribution organizations. What used to be separate life and annuity distributors are now comprehensive insurance solution providers. As distribution organizations transform, outdated technology and disparate systems have created efficiency gaps that prevent advisors from delivering smooth, holistic client experiences.
The question isn’t just, “How do we add more products?” As a technology vendor, we’re hyperfocused on what I believe to be an even more important question. “How do we make the insurance process work better for everyone?”
Carriers that fail to enable a single technology solution for multi-product, multi-line distribution risk losing market share to more agile competitors. As every major distributor evolves beyond single-product specialization, the demand for uninterrupted, unified platforms isn’t just increasing—it’s becoming a requirement for staying competitive.
Breaking Down Product Silos
Imagine a single technology platform that delivers consistent workflows across all product lines. Is that a competitive advantage or a necessity?
The shift to multi-product distribution demands a unified approach. Operating one system for life insurance and another for annuities creates inefficiencies that slow advisors down and complicate the client experience.
Key benefits of this consolidated approach include…
- Reduced system management overhead. Less time spent managing multiple platforms means more time to focus on other priorities.
- Consistent data flow across product lines. A unified system ensures advisors aren’t duplicating data entry or inaccurate information.
- Efficient processing from pre-sale activities to client servicing. Reducing friction in every step of the sales journey means faster policy issuance and higher client satisfaction.
- Expanded product offerings for advisors. Simplified access to multiple products empowers advisors to meet diverse client needs with more than one line of business through a single platform.
The Multi-Product Mandate
Let’s be clear: Selling insurance products through separate systems isn’t just inefficient—it’s holding the industry back. When we enable advisors to sell life insurance and annuities through a unified platform, something transformational happens. We’re not just improving workflows—we’re reshaping how advisors serve their clients.
Through a connected, cohesive platform experience, what once required multiple meetings and system changes can now be completed in a single client conversation. Distributors who have embraced a single platform report significant improvements in advisor satisfaction, operational efficiency, and business growth.
Looking Ahead
This transformation of insurance distribution is a fundamental shift in how our industry operates. As distributors evolve into comprehensive solution providers, the technology supporting them must evolve as well.
The choice is clear: Those who embrace a unified platform will gain a competitive edge, while those clinging to outdated, fragmented systems will fall behind.
What energizes me most is seeing how our unified platform transforms advisor-client relationships in ways we’ve only imagined until now. We finally have the technology to remove barriers and help advisors build stronger client relationships.
The industry is at a turning point, and the time to act is now. The technology exists. The demand is growing. The opportunity is here. The question is—are you ready to evolve?
by Kevin Pohmer, President, Hexure
