Insurance advisors face growing pressure to deliver accurate quotes faster as the protection gap approaches $1.86 trillion. This challenge hits hardest in annuity and life insurance sales. Why? Because of complex product features, multiple rider options, and need for precise illustrations make quoting a time-consuming process. 

Manual processes slow down the sales cycle, create a disjointed sales experience, and lead to costly errors—resulting in a staggering 60% NIGO (not in good order) rate. To stay competitive, distributors must modernize their operations and meet today’s client expectations for instant, personalized solutions.  

The Power of Digital Quoting 

Modern quoting tools simplify the sales process, reduce errors, and allow advisors to focus on what matters most: helping clients find the right product. 

Here’s how digital quoting transforms advisor workflows and client experiences:  

More time for selling. Digital quoting allows advisors to spend more time with clients. More time with clients can lead to more sales opportunities. 

Faster decision making. Quick, accurate quotes help clients move forward faster, shortening the sales cycle.  

Simplified product explanation. Digital tools present complex products in an easy-to-understand format, increasing client confidence. 

But while single-carrier quoting tools speed up parts of the sales process, they also create new bottlenecks and force advisors to juggle multiple systems. The real solution lies in a unified, end-to-end sales automation platform that connects quoting to other sales activities while reducing errors and standardizing the process. 

FireLight: The Future of Insurance Sales 

FireLight eliminates inefficiencies and turns complexity into a competitive advantage. With an all-in-one sales automation platform, advisors gain… 

Multi-carrier quoting.  Quickly generate quotes from multiple carriers across life, annuity, and other product lines, helping advisors serve more clients daily. 

Instant quote delivery.  Put proposals in clients’ hands while their interest remains high, reducing the sales cycle and increasing close rates.  

Side-by-side comparisons.  Clearly show clients how different products stack up against each other so they can make informed decisions with confidence. 

Uninterrupted quote-to-submit. Connect quoting directly to applications to eliminate errors and reduce NIGO rates to single digits NIGO rates. 

By unifying the process, advisors spend less time jumping between systems and more time closing sales. No more chasing product information across carrier websites or correcting application errors—just a simplified, high performance sales experience.  

Modern Quoting Matters 

Consumer expectations are clear: they want speed, accuracy, and ease. Modern platforms empower advisors to serve a wider range of clients—from first-time buyers to those with complex coverage needs—without sacrificing efficiency.  

Distributors who invest in modern, end-to-end sales automation technology today will lead the market tomorrow. FireLight makes that transformation simple. 

Are you ready to revolutionize your sales process? Contact us today to see how FireLight can help you drive more revenue, better efficiency, and stronger client relationships.