Hexure and Annuities Genius Announce Partnership to Enhance the Selling Experience of Annuities

COLORADO SPRINGS, Colo., June 21, 2023Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, today announced a revolutionary integration between its sales automation platform, FireLight, and Annuities Genius, an insurtech annuities decision-making platform offering a user experience to streamline the sales and compliance process.  

With this new partnership, users of Annuities Genius and FireLight will be able to streamline the quote-to-apply process by enabling Annuities Genius products to flow directly into FireLight for electronic submission to carriers. With this integration, advisors can save time and decrease errors by reducing duplicate data entry. Plus, this integration will enhance the overall purchasing experience for customers by digitizing the entire process.  

“We’re thrilled to partner with Annuities Genius and provide embedded API capabilities of our e-submission network of carriers,” said Kevin Pohmer, Chief Product Officer of Hexure. “As the connectivity rails of the life and annuity industry through the open nature of our platform, this is another step in the digital transformation of our industry. This integration will accelerate the sales process by giving advisors what they want—a smooth, connected quote-to-apply workflow so they can focus on their client.” 

“Both Annuities Genius and Hexure are committed to modernizing the annuity industry,” said David Novak, CEO of Annuities Genius. “Enabling an automated quote-to-apply process is a big step to digital sales transformation. Through this partnership, we expect advisors to realize how technology not only helps them save time and make more sales, but also build trust and confidence.” 

Join the live webinar on Wednesday, July 12, 2023, at 12:00 p.m. Central Time to learn more about the FireLight and Annuities Genius integration: bit.ly/AnnuitiesGenius_FireLight_Webinar 

To schedule a demo of Annuities Genius, visit annuitiesgenius.com/how-agencies-double-their-production.

About Annuities Genius 

Annuities Genius is a service of Agatha Global Tech LLC, a team with over 30 years of experience in the financial and insurance industries. We believe our best-in-class insurtech annuities platform enables insurance organizations to increase productivity and reduce costs by directly connecting insurance companies, brokers, and retail consumers with insurance rates and benefits online, in real time. For more information, visit annuitiesgenius.com.

About Hexure
Founded in 1995, Hexure provides digital sales solutions to the insurance and financial services industry across various lines of life insurance, annuities, retirement, and wealth management products. Carriers and distributors use its solutions to build customer-centric sales experiences, accelerate submissions, reduce paper processes, meet regulatory requirements, and improve in-good-order sales.

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