From quoting and submission to case management and policy issuance, policy services and book regeneration, this partnership brings a fully connected, embedded experience that streamlines sales and operational efficiencies for carriers, agencies and agents.
DALLAS, February 5, 2025 – Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, today announced a partnership with Pulse Point Management (Pulse Point), an insurtech innovator and fully domestic third-party administrator for insurance and annuity services. This partnership brings together two best-of-breed solutions, Hexure’s FireLight sales platform and PulseEcto1 within the PulseConnect system. The integration of these two systems offers a holistic ecosystem from quoting to policy servicing and everything in between for enhanced sales, sales management and operational efficiencies for life and annuity business.
“Together we are redefining connectivity and workflow efficiency for carriers, firms and agents and setting a new benchmark for a holistic ecosystem for insurance and annuities sales−first-of-its-kind level of connectivity,” said Anne Davis, CEO, Pulse Point. “Through this collaboration, Hexure and Pulse Point are integrating modern technologies that enhance connectivity, enabling carriers to seamlessly engage and communicate with distribution more efficiently by maximizing an existing channel that drives mutual benefits.”
FireLight services will be embedded via two-way application programming interfaces (APIs) within PulseEcto1 and will connect data and processes between front-office sales and back-office agency management. By unifying customer relationship management (CRM), agency management system (AMS), policy administration system (PAS) and sales platform activities into one secure ecosystem, it enhances connectivity, simplifies operations, reduces costs and improves the sales experience and efficiency for agents, agencies and carriers. PulseIQ, Pulse Point’s built-in analytics dashboard built from patient pending engineering, will amplify the experience by showing e-application adoption, cycle time changes, and case status.
“Linking data, systems, experiences and stakeholders is critical for a more connected, seamless and efficient process. We’re excited to offer FireLight services within Pulse Point’s PulseConnect system, enabling a single solution that unifies sales, CRM, AMS, PAS activities for life and annuity, further expanding industry connectivity and operations,” said Kevin Pohmer, President of Hexure. “We have to collaborate as an industry on improving processes and experiences. Working with Pulse Point is an important part of this commitment to the industry and helps enable better, more integrated workflows.”
The FireLight e-application with e-signature will be the first FireLight service embedded in PulseEcto1, enabling agents to pre-fill applications with PulseConnect CRM data, submit in-good-order applications directly to life and annuity carriers and gain real-time insight into the sale. Hexure and Pulse Point are actively working together to integrate additional FireLight services, including quoting, illustration and post-issue capabilities for a complete solution from pre-application to policy management.
PulseEcto1 is an embedded platform within the PulseConnect system, Pulse Point’s AMS, CRM, and PAS system.
Join the live webinar on Thursday, February 27, at 11:00 a.m. Eastern Time to learn more about this partnership and embedded integration: https://bit.ly/3WKtftW.
About Pulse Point Management
Pulse Point is a premier technology-driven partner in insurance outsourcing, delivering exceptional solutions and maintaining stringent quality standards to support clients’ sustained, profitable growth. Pulse Point is the only fully domestic Third-Party Administrator (TPA) (PulseSupport: services including pre-app, suitability, contracting, case management, and policy services) provider for insurance and annuity services and offers proprietary agency management, CRM, PAS and fully functional sales dashboard. Pulse Point Management brings together decades of operations and technology experience to provide a revolutionizing platform offering and services. To learn more, please visit us at pulsepointmanagement.com.
About Hexure
Founded in 1995, Hexure provides digital sales solutions to the insurance, financial services and wealth management industries across various lines of life insurance, annuities, retirement, and wealth management products. Carriers and distributors use its solutions to build customer-centric sales experiences, accelerate submissions, reduce paper processes, meet regulatory requirements, and improve in-good-order sales.
