Insurance Technologies Names Laird Rixford as New Chief Executive Officer

Seasoned InsurTech Innovator to Lead Company Through Next Chapter of Growth


January 26, 2022
Colorado Springs, CO

COLORADO SPRINGS, CO, January 26, 2022 – Insurance Technologies, LLC (“InsTech”), a provider of sales and regulatory automation solutions for the insurance and financial services industries, is pleased to announce the appointment of Laird Rixford as the company’s new Chief Executive Officer. A veteran financial technology and services industry executive with a strong track record of growth and innovation, Mr. Rixford will lead InsTech through continued transformation and strategic expansion. He succeeds David Fenimore, now chairman of InsTech.

“In the last few years alone, InsTech has reached tremendous new milestones which have solidified our position as a best-in-class solutions provider and trusted partner to the annuity and life insurance service sectors. As we look to introduce a larger audience to the benefits of our platform, we are confident that Laird’s distinguished expertise in sales and marketing makes him the right leader to steward the company through new growth,” said Mr. Fenimore. “Laird brings a strong business and technology vision that will support future innovation. As chairman, I will continue to support InsTech and further the company’s mission.”

“Thanks to David’s leadership and the full team’s efforts, InsTech is strongly positioned to disrupt traditional technology solutions in the annuities, life, and long-term care insurance markets in a way that empowers carriers and their distributors to compete in a rapidly changing environment,” said Mr. Rixford. “InsTech sits at the intersection of insurance and financial technology, driving wealth technology solutions that have digitally transformed the sales journeys across all lines of insurance, retirement, and investment products. I am excited to be working with the team to capture a greater share of the market opportunity before us.”

Mr. Rixford brings a wealth of expertise to InsTech, having led numerous companies through aggressive growth over the course of 25 years in the financial services and insurance technologies industries. Most recently, he served as CEO of Texas-based Insurance Technologies Corporation (ITC), where he led the company through multiple successful acquisitions, as well as navigated a successful exit for ITC shareholders in 2020.

Prior to ITC, Mr. Rixford founded and served as CEO of Evolution Designs, a provider of automation and technology systems for financial services companies, which ITC acquired in 2008 alongside Mr. Rixford’s Insurance Website Builder product. Mr. Rixford began his career in technology consulting services for banks, mortgage companies, real estate firms, and insurance agencies.

About Insurance Technologies
Insurance Technologies provides innovative sales and regulatory automation solutions to the insurance industry. Offering a suite of integrated sales solutions, from pre-sale functions to quoting and illustrations through e-application and e-delivery to post-sale services, Insurance Technologies provides carriers and distributors the sales capabilities and tools to create automated and cohesive sales experiences for their advisors and clients across the life and annuities insurance industries. The unique architecture and flexibility of its solutions deliver front and back-office configurability and usability to support multiple business strategies, encourage cross-channel growth, and evolve with regulatory changes.

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