In a world where we can order groceries with a voice command, it’s no surprise that consumers expect the same convenience everywhere.

Remember when waiting a week for a package was the norm? Now, we tap our phones and expect items on our doorstep within hours. This shift in expectations has rippled to insurance.

Insurance buyers want quick quotes, a simplified application process, and rapid approvals. They’re not interested in waiting weeks for a life insurance policy. They want the Amazon experience—quick, easy, and all in one place.

Power of Connected Technology

Digital transformation has revolutionized how advisors access information and submit business. Gone are the days of bulky product binders and mountains of application paperwork.

Modern sales platforms now serve as a centralized hub for an interconnected sales process. Advisors can access product details, generate quotes, perform suitability assessments, run illustrations, and submit applications — all within one unified system. They can now swiftly make data-driven recommendations tailored to each client’s unique needs.

The strength of this connected technology lies in its ability to guide advisors from initial quotes to final submissions. As they progress, the system flags issues in real time. It then applies carrier-specific rules, ensuring accuracy at every step.

Information flows smoothly between stages, eliminating redundant data entry and reducing errors. The impact of these innovations is striking. The best platforms boast in-good-order rates of 90% or better.

Insurance Sales Just Got a Whole Lot Faster

Integrated platforms aren’t just about convenience. They’re about accuracy and efficiency across the entire sales process. This technology gives advisors one place for quoting, needs assessment, illustrations and applications.

This single interface allows for smooth submission to multiple carriers, simplifying the entire workflow. Advisors are guided through the process step-by-step. The system can flag inconsistencies or missing information in real time, dramatically reducing errors. This means fewer applications are returned for corrections. Without a doubt, it’s a better experience for clients.

Looking to the Future

As we advance, the insurance industry is poised for even greater integration.

For distributors and advisors, this evolution means transitioning from product specialists to holistic financial architects. With a centralized hub at their fingertips, they can design intricate financial strategies that seamlessly blend insurance products with broader wealth management goals.

This shift not only enhances their value proposition but also deepens client relationships. The insurance industry has a reputation for being slow to change. But today, that’s no longer an option.

It’s time for us all to ask ourselves: Are we ready for a unified future of insurance sales? Your clients are waiting, and they won’t wait forever. The future of our industry is connected, efficient, and client-centric.

Article by Kevin Pohmer, President, Hexure

This article was first published in Aspire Magazine.