By Jim Ferrell, VP, FireLight Product Management, Insurance Technologies

The key to influencing agent behavioral transformation relative to business automation adoption appears to be the topic most insurance back office operations teams are eager to solve. They are all asking the questions, “How do we build upon the automation investments already in place?” and “How do we influence behavior change in the remaining distribution channels that remain paper based?”

As an industry we must provide the end user with added value in an automated business processing platform that does not exist in the paper world, and it must be value that is sufficient enough to drive the desired change. The solution is simple, but not at all an easy task. Read more…