Your Privacy Matters. At Hexure we are committed to and value your privacy.
Last updated: February 2025
This Privacy Policy (“Privacy Policy”) describes how Insurance Technologies, LLC dba Hexure and its affiliates and subsidiaries (collectively, “Hexure,” “us,” “we,” or “our”) collect, use, and disclose your personal information in connection with our website located at www.hexure.com and any other websites we own and operate that link to this Privacy Policy (collectively, the “Site”), our mobile applications (collectively, the “App”), our related services and offerings, events that we attend or sponsor, our social media pages, and our email, text, and other electronic communications (collectively, and together with the Site, the “Platform”), and the choices you have with respect to your personal information.
This Privacy Policy does not apply to personal information that we store or maintain on behalf of our customers, where applicable, such as when they submit personal information to our services for processing. In those cases, our processing is governed by the terms of our contracts with the relevant customer, who is the data controller of the personal information they submit. For more information about a specific customer’s privacy practices, please contact them directly.
We may update this Privacy Policy from time to time. We will notify you of changes by posting the new Privacy Policy on this page and changing the “Last Updated” date at the top of this page. In some cases, such as where required by law, we may notify about any updates by sending you an email, posting a notice on the Platform about the update, or using other reasonable means. In all cases, your continued use of the Platform following posting of changes constitutes your acceptance of such changes. We encourage you to review this Privacy Policy periodically for any updates.
If you have questions or concerns regarding this Privacy Policy, you may contact Hexure by email at [email protected].
This Privacy Policy covers the following topics:
We collect personal information about you in different contexts depending on how you use the Platform. The categories we collect and some examples of the personal information within those categories are described in the table below:
| Category of Personal Information | Examples |
|---|---|
| Individual Identifiers |
|
| Commercial Information |
|
| Internet or Network Activity |
|
| Audio, Electronic, Visual, or Similar Information | Images and other content that you choose to upload through the App, where applicable. |
| Professional Information | Employer and business information, such as company name, occupation, position, company location and address, years in business, average annuity sales, affiliation with firm, licensing information, number of annuities sold, and other professional information. |
| Inferences Drawn from Personal Information | Profiles, such as inferences reflecting a person’s preferences, interests, or characteristics, such as purchase activity or patterns. |
Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership).
Please note, if you choose not to provide all personal information requested, we may not be able to provide certain services or features of the Platform.
We obtain the categories of personal information listed above from the sources described below.
Personal Information You Provide. We collect personal information when you provide it to us, such as when you contact us with questions, express interest in our products or services, register on the Site and create an account, complete a contact form, or otherwise interact with us or the Platform.
Personal Information Obtained from Third Parties. We may receive personal information from third parties, such as our service providers, integration partners, advertising partners, data analytics partners, distribution partners, event sponsors, publicly available sources, social media platforms, or data licensors/providers. We may merge or combine such personal information with the personal information we collect about you, such as if we enhance our user database information with third party data.
Referrals. Users of the Platform may have the opportunity to refer colleagues or other contacts to us and share their contact information. Please do not provide us with someone’s contact information unless you have their permission to do so.
Automatically Collected Personal Information. When you visit or interact with the Platform, your personal information may also be collected automatically. We, our service providers, and our advertising partners may automatically log information about you, your computer, or your device, and your activity over time on our Platform and on other sites and online services, such as the Individual Identifiers or Internet or Network Activity data described in the table above. Like many online services, the following technologies may be used to facilitate some of our automatic data collection:
Hexure may use personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.
To Provide the Platform. We may use your personal information to provide the Platform and operate our business, such as to:
For Research and Development. We may use your information for research and development purposes, including to study and improve the Platform and our business, understand and analyze the usage or transaction trends and preferences of our users, and develop new features, functionality, products, or services.
As part of these activities, we may create aggregated or de-identified data from personal information we collect. We make personal information into de-identified data by removing information that makes the data personally identifiable to you. We may use this de-identified data and share it with third parties for our lawful business purposes, such as when we include summary demographics in our research product offerings. Where we process de-identified personal information, we commit to maintaining and using such information in de-identified form without re-identifying such information (except where re-identification is in accordance with applicable law).
For Direct Marketing. We may send you Hexure-related or other direct marketing communications as permitted by law. You may opt-out of our marketing communications as described in the “YOUR CHOICES” section below.
Text Messaging. We may provide text messaging services using SMS or short code technology. For example, users may receive text alerts related to their account on the Platform. For more information about how to opt-out of text messaging services, please review the applicable messaging service terms.
Interest-Based Advertising. We work with third-party advertising companies and social media companies to help us advertise our business and to display or deliver ads for our products and services to you or others. These companies may use cookies and similar technologies to collect information about you (including the Individual Identifiers and Internet or Network Activity data described in the table of personal information categories above) over time across our Platform and other sites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms.
To Comply with Laws and Regulations. We will use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For Compliance, Fraud Prevention, and Safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) maintain the safety, security, and integrity of our Platform, products and services, business, databases and other technology assets; (b) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern the Platform; and (e) prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
With Your Consent. In some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.
We may disclose your personal information to the entities and individuals listed below or as otherwise described in this Privacy Policy or at the point of collection.
Related Companies. We may share personal information with our affiliated entities, including parents, subsidiaries, or other related companies.
Service Providers. We share personal information with third parties and individuals who perform functions on our behalf and help us run our business. For example, we work with service providers that help us perform website hosting, maintenance, database management, CRM, account security and authentication, cloud storage, web analytics, payment processing, email services, marketing, advertising, and other purposes.
Your Company. We may disclose your personal information to the company associated with your account or subscription, such as when we share reports or other feedback relating to the services we provide to them.
Other Users. When you communicate or otherwise connect with other users on the Platform or through our services, your personal information will be disclosed to those individuals.
Business Partners. From time to time, we may share personal information with our distribution partners, event attendees and co-sponsors, or other business partners, such as if we co-sponsor an event with another party.
Advertising Partners. We may also share personal information with third parties who we partner with for advertising campaigns or that collect information about your activity on the Platform for the purposes described in the “Interest-Based Advertising” section above.
Law Enforcement, Authorities, and Others. Under certain circumstances, Hexure may be required to disclose your personal information to law enforcement, government authorities, and other parties if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency). Hexure may also disclose your personal information in the good faith belief that such action is necessary to comply with a legal obligation or for the purposes described above in the section titled “Compliance, Fraud Prevention, and Safety.”
Professional Advisors. We may share your personal information with persons, companies, or professional firms providing Hexure with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters.
Business Transaction Participants. We may disclose your personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of shares or assets, financing, acquisition, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business (including in connection with a bankruptcy or similar proceedings).
Hexure is headquartered in the United States, and we work with service providers in the United States and other countries. Your personal information may be collected, used, and stored in these countries or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. By providing your personal information, where applicable law permits, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in any applicable terms of service.
The security of your personal information is important to us, but please remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
If you have created an account with us, Hexure is not responsible for any loss or misuse of your username and password. Always remember that in order to protect your privacy you should not share your username or password with others.
In this section, we describe the rights and choices that may be available to you depending on how you interactive with us or use the Platform.
Access, Correct, or Delete Your Account Information. If you have an account with us on the Platform, you may access, modify, or remove certain information saved in your account by making the changes directly in your account or contacting us using the information at the bottom of this Privacy Policy.
Opt-Out of Promotional Email Communications. You may opt out of marketing-related emails you receive from us by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us as described below. You may continue to receive service-related and other non-marketing emails.
Opt-Out of Text Messages. We may offer communications via SMS texts or similar technology sent by Hexure or our service providers, such as when we send you text messages for customer service or account-related purposes. You can opt-out of texts by replying STOP or otherwise following the instructions for the applicable texting program you enroll in, or by emailing us your request and mobile telephone number to the email address provided at the bottom of this Privacy Policy.
Cookies. Most browsers let you remove or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Platform and our Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
Analytics. The Site uses StatCounter and Google Analytics to help us analyze how the Site is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.
Advertising Choices. You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) and the Digital Advertising Alliance (https://optout.aboutads.info). Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here.
Many of the opt-out preferences described in this section must be set on each device and/or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.
Do Not Track. Some browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Declining to Provide Information. We need to collect personal information to provide certain services. If you do not provide the information requested, we may not be able to provide those services.
The Platform is not intended for use by anyone under the age of 18, and we do not knowingly collect personal information from children or minors.
The Platform may contain links to other websites and online services that are not operated by us. These links are not an endorsement of, or representation that we are affiliated with, any third party. If you click on a third party link, you will be directed to that third party’s site or service. In addition, our content may be included on web pages or online services that are not associated with us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third party sites or services. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to review the privacy policies of other websites and other online services that you visit or use.
This section applies only to California residents. It describes how we collect, use, and share personal information of California residents when we act as a “business” as defined under the California Consumer Privacy Act (“CCPA”), and their rights with respect to their personal information. For purposes of this section, “personal information” has the meaning given under the CCPA but does not include information exempted from the CCPA. In some cases, we may provide a different privacy notice to certain categories of California residents, in which case that notice will apply instead of this section.
We describe the categories of personal information we collect/have collected about you in the preceding 12 months, and the categories of sources from which we collect/have collected such personal information, in the section above called “COLLECTION OF PERSONAL INFORMATION.” The business and commercial purposes for which we collect and share these categories of personal information are described in the section above called “USE OF PERSONAL INFORMATION.”
To the extent that we may collect sensitive personal information (as defined under the CCPA), we only use or disclose it for purposes permitted under the CCPA (e.g., to provide the Platform, detect security incidents and prevent fraud, or to verify and maintain the quality of the Platform). We do not collect or use sensitive personal information for the purpose of inferring characteristics about California residents.
We disclose (and in the preceding 12 months may have disclosed) each of the categories of personal information listed above with our service providers and the other parties listed above in the section titled “DISCLOSURE OF PERSONAL INFORMATION.”
The CCPA defines a “sale” of personal information to mean, for example, when a business sells, rents, releases, discloses, disseminates, makes available, transfers, or otherwise communicates orally, in writing, or by electronic or other means, a resident’s personal information to a third party for monetary or other valuable consideration. When personal information is disclosed and used for purposes of cross-context behavioral advertising (whether or not for monetary or other valuable consideration), the CCPA calls this “sharing” personal information.
The following categories of personal information may be “sold” or “shared” (and in the preceding 12 months have been “sold” or “shared”) to advertising partners and business partners:
These categories are described in full detail in the section above titled “COLLECTION OF PERSONAL INFORMATION.” The purposes for these disclosures are to help us advertise our products and services, identify potential customers who may be interested in our Platform or services, and track the success of our marketing campaigns. We do not knowingly “sell” or “share” the personal information of California residents under 16 years of age.
California residents have the rights listed below. Please note, these rights are not absolute and in some cases we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.
If you would like to exercise your rights know, delete, or correct, please contact (or have your authorized agent contact) us at [email protected]. When doing so, please tell us which right you are exercising and provide us with contact information to direct our response.
When exercising your rights or otherwise assisting you, we may need to request specific information from you to help us confirm your identity, and we reserve the right to confirm your California residency. This is a security measure to, for example, ensure we do not disclose personal information to any person who is not entitled to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
We try to respond to all legitimate requests to know, correct, or delete within 45 days of your request. Occasionally it may take us longer than 45 days to respond, for instance if your request is particularly complex or you have made a number of requests. In this case, we will notify you of the delay, and may continue to update you regarding the progress of our response.
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.
If you wish to exercise your right to opt-out of “sales” or “sharing,” please click here:
Do Not Sell or Share My Personal Information
You can also broadcast the Global Privacy Control (GPC) signal when visiting the Site. Note that due to technological limitations, if you visit our Site from a different computer or device, or clear cookies on your browser that store your preferences, you will need to return to the Site to select your preferences or rebroadcast the GPC signal.
If you direct us not to sell or share your personal information, we will consider it a request pursuant to California’s “Shine the Light” law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes.
Consistent with the CCPA, you may also designate an authorized agent to make a request on your behalf. If you do so, we may require proof that you gave the agent signed permission to submit the request. In some cases, we may also require you to verify your identity directly with us, to directly confirm with us that you provided the authorized agent with permission to submit the request, or to take other steps required or permitted by the CCPA.
If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please email us at [email protected]. You may also write to us at the following address: Hexure, Attn: PRIVACY, 539 W. Commerce St #6200, Dallas, TX, 75208.
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