Insurance Technologies Changes Name to Hexure

COLORADO SPRINGS, Colo., November 1, 2022 – Insurance Technologies, LLC, a provider of sales and regulatory automation solutions for the life and annuity industry, announced today its new company brand Hexure [heck-sure] to enable sharper strategic focus on leading the insurance, financial services and wealth management industries.

The name is derived from two powerful elements—hex and ure. Hex signifies strength and stability. [S]ure represents the legacy of Insurance Technologies’ extensive history in insurance. As part of the name change, the company has released a new company logo and launched its new company website at

“We are modernizing our company to deliver to the industry and our clients powerful digital sales automation solutions that enable efficient digital workflows and sales experiences,” said Laird Rixford, CEO, Hexure. “The new name brings together the four tenets at the heart of who we are as a company. Our proven commitment as a technology partner. The strength of our digital solutions and team expertise. Our dedication to client services. Our vision for the future and desire to lead the industry forward.”

For the past two years, Hexure has been investing in its growth, and expanding into new lines of business with the acquisitions of IXN (2021) and MyMedicareBot (2022). In addition, the company is continuing to invest in organizational growth and product enhancement and expansion. This new brand aligns with the company’s position as a provider of both insurance and wealth management solutions.

“The team here at Hexure is excited for this new chapter in the company’s journey, and we look forward to the future ahead,” said Rixford. “While we have a new name and look, our clients can continue to count on our dedication as a partner in their efforts to grow their sales, along with continued product innovation that solves their unique business needs.”

The company will be doing business as Hexure effective immediately. To learn more about the rebrand visit:

About Hexure (formerly Insurance Technologies)
Founded in 1995, Hexure provides digital sales solutions to the insurance and financial services industry across various lines of life insurance, annuities, retirement, and wealth management products. Carriers and distributors use its solutions to build customer-centric sales experiences, accelerate submissions, reduce paper processes, meet regulatory requirements, and improve in-good-order sales. For more information visit

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